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Apple. It was a smart choice. The word instantly signaled friendliness and simplicity. It managed to be both slightly off-beat and as normal as a slice of pie. There was a whiff of counterculture, back-to-nature earthiness to it, yet nothing could be more American. And the two words together—Apple Computer—provided an amusing disjuncture. “It doesn’t quite make sense,” said Mike Markkula, who soon thereafter became the first chairman of the new company. “So it forces your brain to dwell on it. Apple and computers, that doesn’t go together! So it helped us grow brand awareness.”


Above all, Monsieur de Beaurepaire possessed that treasure oftreasures, content. He hunted no heart-burns. Ambition did nottempt him; why should he listen to long speeches, and court theunworthy, and descend to intrigue, for so precarious and equivocal aprize as a place in the Government, when he could be De Beaurepairewithout trouble or loss of self-respect? Social ambition could getlittle hold of him; let parvenus give balls half in doors, half out,and light two thousand lamps, and waste their substance battling andmanoeuvring for fashionable distinction; he had nothing to gain bysuch foolery, nothing to lose by modest living; he was the twenty-ninth Baron of Beaurepaire. So wise, so proud, so little vain, sostrong in health and wealth and honor, one would have said nothingless than an earthquake could shake this gentleman and his house.


Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate. “The main thing in our design is that we have to make things intuitively obvious,” Jobs told the crowd of design mavens. For example, he extolled the desktop metaphor he was creating for the Macintosh. “People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.”


(a) secretly planned the formation of an enterprise to compete with Apple;


At last, to their astonishment, they were married. Then, with apromise to return and dine with the mayor, they went to the cure.

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He called her the next day and asked her to dinner. She said no, that she was living with a boyfriend. A few days later he took her on a walk to a nearby park and again asked her out, and this time she told her boyfriend that she wanted to go. She was very honest and open. After dinner she started to cry because she knew her life was about to be disrupted. And it was. Within a few months she had moved into the unfurnished mansion in Woodside. “She was the first person I was truly in love with,” Jobs later said. “We had a very deep connection. I don’t know that anyone will ever understand me better than she did.”



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There are many variations of passages of Lorem Ipsum available, but the majority have suffered.