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He has no personal feeling whatever in this eccentric proceeding: hewants to make us all happy, especially my mother, without seeming tolay us under too great an obligation. Surely good-nature was nevercarried so far before; ha, ha! Monsieur, I will encumber you with myfriendship forever, if you permit me, but farther than that I willnot abuse your generosity. Now look here, mademoiselle, began Raynal bluntly, I did startwith a good motive at first, that there's no denying. But, since Ihave been every day in your company, and seen how good and kind youare to all about you, I have turned selfish; and I say to myself,what a comfort such a wife as you would be to a soldier! Why, onlyto have you to write letters home to, would be worth half a fellow'spay. Do you know sometimes when I see the fellows writing theirletters it gives me a knock here to think I have no one at all towrite to. Josephine sighed.


In the spring of 1983, when Jobs had begun to plan for the Macintosh launch, he asked for a commercial that was as revolutionary and astonishing as the product they had created. “I want something that will stop people in their tracks,” he said. “I want a thunderclap.” The task fell to the Chiat/Day advertising agency, which had acquired the Apple account when it bought the advertising side of Regis McKenna’s business. The person put in charge was a lanky beach bum with a bushy beard, wild hair, goofy grin, and twinkling eyes named Lee Clow, who was the creative director of the agency’s office in the Venice Beach section of Los Angeles. Clow was savvy and fun, in a laid-back yet focused way, and he forged a bond with Jobs that would last three decades.


After hearing the fury of his senior staff, Sculley surveyed the members of the board. They likewise felt that Jobs had misled them with his pledge that he would not raid important employees. Arthur Rock was especially angry. Even though he had sided with Sculley during the Memorial Day showdown, he had been able to repair his paternal relationship with Jobs. Just the week before, he had invited Jobs to bring his girlfriend up to San Francisco so that he and his wife could meet her, and the four had a nice dinner in Rock’s Pacific Heights home. Jobs had not mentioned the new company he was forming, so Rock felt betrayed when he heard about it from Sculley. “He came to the board and lied to us,” Rock growled later. “He told us he was thinking of forming a company when in fact he had already formed it. He said he was going to take a few middle-level people. It turned out to be five senior people.” Markkula, in his subdued way, was also offended. “He took some top executives he had secretly lined up before he left. That’s not the way you do things. It was ungentlemanly.”


What determination? To sacrifice me to this Colonel Dujardin. Still politely, only alittle grimly.

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For Jobs, the contest against Be was both professional and personal. NeXT was failing, and the prospect of being bought by Apple was a tantalizing lifeline. In addition, Jobs held grudges, sometimes passionately, and Gassée was near the top of his list, despite the fact that they had seemed to reconcile when Jobs was at NeXT. “Gassée is one of the few people in my life I would say is truly horrible,” Jobs later insisted, unfairly. “He knifed me in the back in 1985.” Sculley, to his credit, had at least been gentlemanly enough to knife Jobs in the front.



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